How To Turn Your Passion Into A Career

I stumbled upon this amazing TED Talk by Noeline Kirabo, part of TEDWomen 2019, and I’m still thinking about it today… so I decided to write a blog post about it! 

She is an inspiration, and has turned her life around the way we always dreamed we would. Plus, she tell us how. Below is her story, in her words. 

“When you have a job that pays you enough to cover your basic needs, your bills and even some more to spend, the assumption is that you’d be happy, or, even better, fulfilled. It seems unthinkable when you wake up and say you’re going to leave a job like that to pursue a passion… And that was my dilemma six years ago. I had a comfortable job, I lived a comfortable life, and people expected me to be fulfilled, but I wasn’t. There was something in me that wanted more. There was a misalignment between the things I did on a daily basis and the things that I deeply cared about. 

And so, I decided to quit and explore the possibility of bringing this passion into my daily routine… And the thing about finding your passion is that it’s not straightforward. Even for people with money and degrees, they still struggle to identify their passion. And here I was as a 30-year-old, talking about finding my passion and turning it into a career. Literally, people told me, “You don’t talk about passion until you’ve made enough money – or at least until you’re ready to retire.” Because there’s a notion that looking inward and finding the things that give us pleasure and fulfillment is a luxury that only the rich can enjoy, or a pleasure that only the retired can indulge in. Which made me wonder: Is passion only for the rich, or an experience only the retired can enjoy? 

For many of us, we’ve been led to believe that life is a race of survival. We’ve been conditioned to see ourselves as survivors that must do everything in our power to survive. Every opportunity was a privilege. And so when I thought about quitting, it was a huge risk. 

I was given two alternatives, which are the most popular in Africa. The first one is sign up for any course at a vocational institution and do it. My second option, settle for any job offer you can get, no matter the working conditions, and do it. That probably explains why we have so many of our young people being trafficked in search of greener pastures. 

I opted for the first option. I did look at a couple vocational institutions in the hope that I would find a course that resonated with my persona, my dream and my aspiration. I was disappointed to learn that there was no room for misfits like me in these institutions. The education system in many parts of the world has been designed around preselected options that young people are expected to fit in or risk becoming misfits. And so going through school, I was nurtured and conditioned to think in the straight line and stay within the straight line. 

So in 2014, I started an organization called Kyusa where we are working with out-of-school youth and empowering them to turn their passions into profitable, scalable and sustainable businesses. 

Now, when we talk about passion, one of the most common questions that people ask is, “What is passion? How do I even find it?” And in the simplest definition, passion is a collection of your life experiences that give you the deepest sense of fulfillment. And to identify your passion, you need to look inward. So we use two reflective questions. 

The first question we ask is, “If you had all the time and the money in the world, what would you spend your time doing?” It sounds like a very simple question, but many people struggle to answer this question because they’ve just never thought about it. 

The second question we ask is, “What makes you happy or gives you the deepest sense of fulfillment?” 

Now, you would assume that we all know what makes us happy, but it’s also interesting to note that so many people have no idea what makes them happy, because they are so busy going through the routines of life, they’ve never stopped to look inward. And so identifying the things that give us a deep sense of fulfillment and the things that give us deep joy are thoughts that begin to direct us in the direction of our passion. And just in case you’re wondering what your answers are to those two questions, I invite you to sit with these questions later and just reflect on it. 

However, I am also aware that passion alone cannot guarantee success in life. And I should note that not every passion can become a career. For passion to become a career, it must be coupled with the right set of skills, conditioning and positioning. So when we get our young people to look inward, we also ask them what skills do you have, what talents do you have, what experience do you have that you can use to build a niche in the marketplace. But more than that, we also look at the market trends, because it doesn’t matter how much you love and enjoy it. If nobody wants it or is willing to pay for it, it can’t be a career. It’s just a hobby. And the third thing we look at is how do you position yourself? Who are you targeting? Who do you want to sell to? Why would they want to buy from you? And so the combination of the three is what enables you to move from just a passion to a business. And many of our young people have been able to turn their ideas and burning desires into profitable businesses or social enterprises, and they’re not just creating jobs, but they are solving societal challenges. 

The thing about looking inward is that it can be scary, especially if you’re doing it for the first time. But the truth is you never truly start living until you learn to live from the inside out. And in unlocking potential, we need to look inward to identify the things that give us a deep sense of fulfillment, the things that give us the deepest joy, and then weave them into the patterns of our daily routines. In so doing, we cease to work and we start to live. And the thing about living is that you never have to retire or to resign. 

And so as you think about unlocking potential for ourselves, for our young people, for our children, let’s not condition them to look outward but condition them to look inward to tap into who they are and bring that self into what they do every day. 

When you cease to work and you live, when passion becomes a career, you don’t just excel, you become unstoppable.

Click here to watch the full TED Talk.

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